The History and Growth
Of
Anna Lotan Ltd.
The Early Years
Anna Lotan Ltd. began in the 1978s as a small professional laboratory, established to supply products for Anna Lotan’s students and clients. What started with a few pioneering formulations, quickly expanded as demand grew.
During the 1980s the laboratory developed into an organized company, producing a broader range of products tailored for professional use in clinics. By the 1990s Anna Lotan Ltd. had become a recognized cosmetics manufacturer, exporting internationally while maintaining its focus on sensitive and problem skin.
Over the years, the company has continued to evolve, combining Anna’s original principles with modern research and development, and gradually growing from a local initiative into a global professional brand.
The Evolution of Anna Lotan
From the very beginning, Anna Lotan has focused on developing advanced skincare tailored to different needs. Early on, we introduced skincare lines such as: Alodem – delicate skin, Barbados – oily & sensitive skin, Liquid Gold – nourishing care, Renova – skin renewal, and C–Lightening brightening tone. Together, these lines built the professional foundation of our brand.
Building on this expertise, we created Anna Lotan Pro, an exclusive line for licensed cosmetologists, supported by workshops and training programs to strengthen professional skills. In recent years, we expanded with Derma Lotana, a sensitive-skin line designed for consumers, bringing professional know-how into daily routines.
And we continue to innovate and develop new products, constantly evolving to meet the changing needs of skin and skincare professionals.
Continuous Expansion of Anna Lotan
Throughout its history, Anna Lotan has been involved in every stage of professional skincare – from research and development, production and filling, to packaging, quality control, marketing, design, and training. These areas have always been part of the company’s DNA, but over the years they have grown stronger, broader, and more advanced.
As the company expanded, each department became more specialized and interconnected, allowing us to respond faster, innovate more effectively, and deliver with greater consistency. Our growth has brought not only more people and expertise, but also stronger capabilities that continuously push the company forward.
This evolution is ongoing – a process of constant renewal, innovation, and strengthening – ensuring that Anna Lotan continues to develop and adapt to the needs of professionals and consumers alike.
The Global Expansion of Anna Lotan
The global expansion of Anna Lotan Ltd. is a remarkable success story in the field of professional cosmetics. Founded in Israel in 1978, the company has gradually expanded into international markets, establishing a significant presence in over 25 countries worldwide.
This global expansion includes exclusive agents in various markets who distribute the products and provide professional services and training to a large number of estheticians. The company not only sells its products but also works to impart professional knowledge to every esthetician through ongoing training sessions and workshops
